TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

advertising banner [1 record]

Record 1 2005-01-21

English

Subject field(s)
  • Advertising
  • Electronic Commerce
DEF

Advertising space of any size or format, sometimes animated, containing information on the product or service. This space usually provides a hyperlink text with the advertiser's site.

OBS

For instance, on-line promotion could insist on an advertising campaign at the major engines (e.g., Lycos, Alta Vista, Yahoo, Excite). It would be possible to place banner ads at these sites and have them associated with key words that people would likely use when attempting to find travel information about Canada.

Key term(s)
  • banner advertising

French

Domaine(s)
  • Publicité
  • Commerce électronique
DEF

Espace publicitaire, de différents formats, animé ou non, annonçant un produit ou un service, et générant habituellement un lien hypertexte avec l'annonceur.

Spanish

Campo(s) temático(s)
  • Publicidad
  • Comercio electrónico
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